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Customer Background
Miniso is a globally renowned retail brand founded in 2013. The brand focuses on high-quality, cost-effective daily consumer goods, including home essentials, beauty products, health, and lifestyle items. With a minimalist and stylish design style, Miniso products are well-loved by consumers worldwide, especially young people.
Miniso has always adhered to the philosophy of “global selection, unbeatable value,” aiming to provide consumers with affordable yet high-quality products. As people’s demand for a healthy lifestyle continues to rise, Miniso decided to launch a foot bath liquid to help consumers relax, relieve stress, and rejuvenate after a long day. After all, life can be exhausting, and our feet deserve a “SPA” experience too!
Customer Needs
Miniso requested a foot bath liquid suitable for all age groups that could help consumers relax while also enhancing the brand’s health product line. Specific requirements were as follows:
- Fatigue Relief: The foot bath liquid should effectively relieve foot fatigue, help users relax, and restore vitality, especially after a busy day. (Who doesn’t want to soak their feet and feel recharged after work?)
- Natural Ingredients: The formula should use natural plant extracts that are safe and mild, suitable for long-term use. (No chemicals! We want the care of nature!)
- Ease of Use: The product should be easy to use, allowing consumers to enjoy the foot bath experience effortlessly. (Who has time for complex steps to soak their feet?)
- Packaging Design: The packaging should align with Miniso’s minimalist and stylish style while highlighting the health and natural concept. (Good design is essential, and packaging must be beautiful too!)
私たちの Solution
To meet Miniso’s needs, we customized a foot bath liquid specifically for the brand. The solution is as follows:
- 8 Hours of Pure Boiling, No Mixing, All Natural Ingredients
Core Process: We use traditional boiling techniques, slowly simmering carefully selected natural plant ingredients (such as mugwort, ginger, safflower, etc.) for 8 hours to ensure that every drop of the foot bath liquid is packed with the essence of these plants. (This is the true sincerity of boiling, no artificial additives!)
Key Benefits:- Promotes blood circulation and relieves foot fatigue. (Say goodbye to tired feet and enjoy a whole day of relaxation!)
- Helps relax the body and improves sleep quality. (After soaking your feet, enjoy a good night’s sleep, dreaming sweet dreams!)
- Mild formula, suitable for all skin types, including sensitive skin. (Even sensitive skin can use it safely – your feet deserve gentle care!)
- Concentrated Formula: The foot bath liquid is highly concentrated, requiring only a few drops added to warm water for a comfortable foot bath experience. (Just pour, stir, and soak – it’s that simple!)
- Individual Packaging: Each sachet contains a single-use dose, making it easy to carry. Whether at home or on the go, it’s perfect for travel. (Take it with you on business trips or vacations, your feet can enjoy “SPA” anywhere!)
- Natural Ingredients: All ingredients are derived from natural plant extracts, free of silicone oil, artificial colorants, and harmful substances, ensuring a safer experience. (A gift from nature for your feet!)
- Eco-friendly Packaging: The packaging materials are recyclable and comply with international environmental standards, demonstrating the brand’s commitment to social responsibility. (Taking care of the planet, starting with your feet!)
- Design Style: The transparent bag with bright-colored labels aligns with Miniso’s minimalist and stylish style while highlighting the health and natural concept. (The design is eye-catching – it can even be considered a piece of art in your home!)
Implementation and Feedback
After the foot bath liquid was completed, Miniso quickly launched it in the market, both online and offline. The product was warmly welcomed by consumers, especially young people. (It looks like everyone wants to give their feet a “luxurious treatment”!)
- Consumer Feedback
- Fatigue Relief: Many consumers reported feeling a significant reduction in foot fatigue, especially after long hours of work or walking. The foot bath liquid quickly brought relaxation. (“After soaking my feet, I felt like I could take on 500 more years of work!” – A true customer testimonial.)
- Pure Boiling Process: Users appreciated the “8 hours of pure boiling, no mixing” process and felt more confident in the product’s effectiveness. (“Genuine ingredients, after soaking my feet, I felt completely relaxed!”)
- Brand Impact
- Social Media Buzz: Miniso’s social media platforms saw a high volume of user shares and experiences with the foot bath liquid, further increasing brand exposure. (“Foot soaking can be a ritual!” – A post shared on Xiaohongshu.)
- Strong Market Performance: The foot bath liquid became a star product in Miniso’s health care category, with steady sales and a repeat purchase rate of 80%. (Seems like everyone’s feet are discerning!)
Summary
Through this collaboration, we customized a foot bath liquid for Miniso that not only enriched the brand’s health product line but also enhanced its market competitiveness. This product met Miniso’s requirements for efficacy and brand image while providing consumers with a new and comfortable experience, bringing the brand closer to its customers. (When your feet feel good, your mood naturally improves!)
We look forward to continuing our collaboration with Miniso to launch more innovative, comfortable health products, creating better life experiences for consumers! (After all, life is already tiring, everyone deserves a little happiness, right?)
