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Customer Background
In 2020, Pomegranate returned to Xinyang, Henan Province to start her own business. She always missed the rural life when she was a child, so she found a small courtyard on the edge of the city and named it “Pomegranate Courtyard”. She took a cell phone, by live broadcast, sharing the beauty of the courtyard and life, just a few years, has accumulated a large number of fans. Now, pomegranate sister not only do e-commerce live, but also started a rural bookstore, B&B and other one-stop industry, to promote rural revitalization, it is simply “rural revitalization of Netflix” representative! Now she has 1,013,000 fans!
Pomegranate sister’s target customers are mainly 25 to 40-year-old working women, these women often stay up late to work overtime, eyes super tired, big demand! She decided to launch a steam eye mask that specializes in eye fatigue, so that everyone can have a touch of comfort in their high-pressure life.
customer requirements
When customizing steam eye masks, Pomegranate Sister gave these requirements:
- Functionality: self-heating steam eye mask, quality and temperature should be stable, soothing eye fatigue.
- Appearance design: rustic style, originality, in line with the aesthetics of female consumers.
- Comfort: the material is soft, skin-friendly, comfortable to wear, fit different face shapes.
- Packaging materials: packaging should be beautiful, with a little rustic style, highlighting the brand’s sense of quality.
The Solution
In order to fulfill these needs of Pomegranate, we provide her with this solution:
- Self-heating technology: We chose advanced self-heating materials for the eye mask, natural ingredients like secondary reduced iron powder, activated carbon, salt, etc., which release heat through oxidizing reaction to ensure stable and long-lasting temperature. Each time you use it, it lasts for 20 minutes of warm steam, which really relaxes your eyes so well!
- Design and Comfort: The eye mask has a simple yet elegant look, the colors chosen are soft beige and light red, which is superbly in line with the aesthetics of working women. The skin layer is skin-friendly soft cotton material, wearing especially comfortable, perfect fit for all face shapes, eyes closed, instant relaxation.
- High-end packaging: packaging design, we have done a beautiful packaging, the appearance of high-end and taste. The package is printed with the brand logo and the characteristics of the eye mask, as well as detailed instructions for use, to provide customers with a perfect out-of-the-box experience.
Implementation and Feedback
When the steam eye mask was launched, Garnet’s fans simply went crazy! Within three months, the product was getting rave reviews on social media platforms, with everyone raving about it, especially about the comfort and long-lasting warmth effect of the eye mask. Fans have been posting their experiences on social media, and word-of-mouth has helped sales rise. We work closely with the Pomegranate Sister’s brand and continue to follow up on feedback to ensure that the product is always in line with market demand.
With this customized steam eye mask, Pomegranate attracted a large number of new customers and successfully stood out in a competitive market, creating a brand differentiation advantage. Word-of-mouth communication has led to more sales and a place for her brand in the women’s health market.
Summary
The customized steam eye mask for “Sister Pomegranate” not only helped the brand launch a product that meets the market demand and satisfies users, but also enhanced the brand image and attracted more loyal customers. In the future, we look forward to bringing customized health products to more customers, bringing them quality user experience and different brand value.
