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Customer Background
TingQi is a health and lifestyle brand launched by Hunan TingQi Biotechnology Co., Ltd. in 2018. The brand is committed to the “Great Health” concept and aims to provide innovative and comfortable home health products. Its product range includes steam eye masks, foot bath liquid, moxibustion patches, and more. TingQi is dedicated to offering physical relaxation and health care to consumers.
The target customers of TingQi are those who value life quality and pursue a healthy and comfortable lifestyle. This group includes office workers, young women, and the elderly. The brand is positioned at the high end of the market, focusing on using high-quality raw materials and innovative designs to meet consumers’ health needs.
Customer Requirements
- Functionality: The steam eye mask needs to provide a long-lasting and stable heating effect to effectively relieve eye fatigue and help relax the eyes.
- Customized Design: The appearance should align with the brand’s “fashionable and minimalist” image, featuring soft colors and high-quality materials to attract consumers.
- Comfort: The eye mask should be soft and well-fitted for long-term wear without causing discomfort.
- Eco-friendly Materials: The materials must be safe, harmless, and environmentally friendly, in line with TingQi’s brand philosophy of a healthy lifestyle.
- Brand Personality: The product packaging design should be consistent with the brand, conveying a comfortable, healthy, and high-end brand image.
Solution
- Self-Heating Patent Technology: We have used high-quality self-heating materials (including secondary reduced iron powder, activated carbon, natural activated carbon, etc.) and patented technology. Through an oxidation reaction, the heat release is stably controlled to ensure a long-lasting steam effect. Each eye mask can provide continuous heating for 20 to 30 minutes, helping users relieve eye fatigue and promote blood circulation.
- Design and Comfort: The eye mask has a minimalist design and is made of high-quality velvet fabric, which feels soft to the touch and offers a luxurious wearing experience. The inner layer is made of high-quality natural cotton, ensuring comfortable and non-irritating contact with the skin. The size of the eye mask is designed to fit most users, providing an effective relaxing experience.
- Eco-friendly Materials: All materials meet international safety standards and contain no harmful chemicals. Both the heating element inside the eye mask and the external fabric are made of natural and environmentally friendly materials, ensuring a safe and healthy experience for users.
- Elegant Packaging: The packaging design for TingQi’s steam eye masks fully considers the brand’s high-end positioning. We have used high-quality rigid cardboard boxes, with easy-to-understand instructions and product feature introductions included inside. The packaging design is simple and elegant, in line with TingQi’s healthy and comfortable brand image.
Implementation and Feedback
Summary
Through the customized steam eye mask for TingQi, we have not only helped the brand successfully launch an innovative product that meets market demands but also further consolidated its high-end image in the health and lifestyle field. This customization service has demonstrated our professional capabilities in product research and development, design, and customization. It has also brought significant market contributions and brand reputation to TingQi. We look forward to more cooperation with TingQi in the future to bring more healthy and high-quality products to consumers.
